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BMW Esports Boost - Highlights Panel 5: Advertising in gaming and esports

By esports.com (Glomex) 29 June 2021 805 Views
Source: esports.com (Glomex)

Numerous top international speakers discussed the future of esports at the first BMW Esports Boost in the BMW Welt in Munich. What are the golden rules for advertising in the esports and gaming environment? Stefan Ponikva, Vice President BMW Brand Communication and Experience, spoke about this.

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