The most popular toys in the world in 2023

In December, the level of consumption rises everywhere. With new toys and products constantly coming onto the market, it's hard to get hold of a particular product. Different cultures have different needs, and The Toy Zone has used average monthly searches to find out what the favorite toys of 2023 are. A location quotient was then used to determine the most popular item for each country. In fifth place are the L.O.L Surprises, which are the most popular toys in countries such as Venezuela, Bulgaria and Malaysia. The fourth most popular toy in the world is Bratz dolls. These classic fashionistas are very popular in countries such as Mexico, Albania and Montenegro. In second place is the old-fashioned yo-yo, which was regularly sought after in several countries such as Luxembourg, Oman, Vietnam and Ecuador. On a par with yo-yos are Barbie dolls - no surprise in 2023, the year of Barbiemania. They are most popular in Haiti, Botswana and the Congo. The most popular toy in the world in 2023 is Ludo, a classic strategy board game that tops the charts in 20 different countries, including Togo and Nepal.