Lamborghini celebrates the fourth anniversary of the Super SUV Urus

The Super SUV Lamborghini Urus celebrates four years from the date of its world presentation, which took place on 4 December 2017 at the headquarters in Sant’Agata Bolognese. The third model alongside the super sports cars Aventador and Huracán, it inaugurated a new segment of automotive luxury, that of the Super SUV, setting itself as a reference point in terms of power, performance, driving dynamics, design, luxury and everyday usability. But not only that: it initiated the company's greatest transformation period, which in four years has taken off, becoming a leading player on the world stage. Thanks to Urus, sales, turnover and profitability have reached unprecedented levels in the history of the brand. The turnover, year after year, grew by 40%, going from 1,009 million to 1,415 million in 2018, the year of the launch of the marketing, to reach the peak of 1.81 billion euros in 2019 and 1.61 billion in 2020. (Covid period), year of the company's profitability record